The launch of Zillow has changed how the real estate world functions. Zillow is a website that assists both buyer and sellers in a somewhat confusing housing market.
Zillow strives to bring simplicity to the world of real estate. This is why Zillow has created tools to help provide free valuations for every home in America. As the website increases in popularity Zillow will continue adding tools to help users in their home buying process.
Zillow has established a database of over 60 million homes to help you determine the market value of your home. Zillow bases their housing evaluations on tax records and publicly available data.
The tools that Zillow uses for determining market valuation have a 10% margin of error. Though the tools aren’t accurate 100% of the time Zillow is always working to improve the formula.
Finding Parallels Between Options and Life
Real estate agents and brokers believe websites like Zillow could harm their business in the long run.
Why not learn more about Houses?
Though innovation and change can be hard, companies like Zillow push industries forward in new directions.
Technological advances should be welcomed by industries trying to remain at the top of their game.
The question you should be asking is how you might use Zillow to your advantage. If pricing information is Zillows biggest asset you must combine it with the value you provide to your customers.
Zillow uses pricing information as its biggest asset, but there are others that are equally important.
Information is important but you cannot survive on information alone. Information requires action and the knowledge to turn it into a profit. Knowledge must be used with the information provided to assure the appropriate action.
Having prior experience in the real estate world can be valuable in interpreting the information and take action.
Your goal should be similar to Zillow. That goal is to provide the information your clients want and provide a unique client experience.
Here’s one way to make Zillow work for you.
Studying ZIllow can help you determine where you need to improve.
Zillow can be used to help with presentations and one on one client interviews. Show your client comparisons between what Zillow can offer and what you can provide.
The value estimation tool is a great way to teach and inform your clients.
Show the client data provided by Zillow and be honest with them about whether or not you can save them money or what additional services you provide.
Zillow might have a better price, but you can provide a better service and value.
Value and Service are important parts of a professional relationship.
At the end of the you get what you pay for.